Generation Like

• Movies
• 2014-02-18
• EN
• Released
• 0h 54m
• Documentary

• 7.0
• 4

Tagline

Are kids using social media or is social media using kids?

Storyline

Thanks to social media, teens are able to directly interact with their culture - celebrities, movies, brands - in ways never before possible. But is that real empowerment? Or do marketers hold the upper hand? Douglas Rushkoff explores how the teen quest for identity has migrated to the web – and exposes the game of cat-and-mouse that corporations are playing with them.