The Appearance

• Movies
• 1996-07-14
• DE
• Released
• 0h 40m
• DE
• Documentary

• 5.8
• 4

Production

Harun Farocki Filmproduktion

Storyline

An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.