The Store

• Movies
• 1983-12-14
• EN
• Released
• 2h 58m
• US
• Documentary

• 6.2
• 14

Production

Zipporah Films

Tagline

The Inner-Workings of a Department Store

Storyline

THE STORE is a film about the main Neiman-Marcus store and corporate headquarters in Dallas. The sequences in the film include the selection, presentation, marketing, pricing, advertising and selling of a vast array of consumer products including designer clothes and furs, jewelry, perfumes, shoes, electronic products, sportswear, china and porcelain and many other goods. The internal management and organizational aspects of a large corporation are shown, i.e., sales meetings, development of marketing and advertising strategies, training, personnel practices and sales techniques.